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Virginia
Engineering
Spring 2005, Volume 17, No. 2
An Engineering
Degree that Means Business
by Charlie Feigenoff
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The great thing about an engineering degree from U.Va. is
the number of doors it opens. While many SEAS graduates go
on to successful careers as professional engineers and researchers,
others enter the business world, where the knowledge, analytical
methods, and communication and leadership skills gained on
Grounds provide a unique advantage.
Engineering School graduates have gone on to assume posts
at a number of businesses that affect the lives of hundreds
of millions of people around the world. Consider the
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accomplishments of David Kettler (ECE '67, '70, '71). Kettler
was vice president for science and technology and chief architect
for BellSouth, where he was responsible for the entire Bell
South research and development activity and spearheaded the
industrywide consortium that helped create standards for DSL
technology.
Or John Muleta (SIE '86, Law/Darden '93), bureau chief for
the Wireless Telecommunications Bureau at the Federal Communications
Commission. Muleta is responsible for all FCC domestic wireless
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communications
programs and policies, including cell phones, paging, personal
communications services, public safety, and other commercial
and private radio services.
In fact, some SEAS engineering graduates never planned to
practice engineering. Chip Owen (ME '79, Darden '84) came
to U.Va. intending to take his engineering background and
go into business. Today, he is the executive vice president
and chief operating officer for Equity Office, the nation's
largest publicly held office building owner and manager.
Understanding
Technology
Because many successful businesses these days employ new technology
in their business systems and production processes, or develop
and distribute new technology to their customers, it's a distinct
advantage to know how something works. Muleta maintains that
he draws on his engineering background virtually every day.
"Having a component-level understanding of engineering
is a huge benefit," he says. "My ramp-up time for
new technology is rapid."
Chip Owen concurs. "A thousand of my employees at Equity
Office are operating engineers," he remarks. "Although
I've never torn down a chiller myself, at least I understand
the issues when I talk to them about it."
Being able to refer to basic engineering principles is also
the source of the mobility Engineering School graduates often
experience in the business world. During her 23 years at IBM,
Scottie Ginn (EE '80) has held posts in a variety of different
technical areas, including process development and
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chip
design. Currently, she's vice president of operations for
the Systems Development Group, where her responsibilities
include everything from strategy to finances to hardware development.
"Being able to move from one field to another and quickly
master the intricacies is exactly what's required for success
in a large company," she says.
Thinking
Like an Engineer-and Beyond
The kind of analytical, logical thinking that forms the fundamentals
of engineering transfers quite well to business. "You
learn the art of decision-making at U.Va.," the FCC's
Muleta notes. "We were taught how to break down complex
systems into their components and put them together. This
approach is ingrained in the way I work. I don't even think
about it."
At Merck & Co. Inc., Michael King (ChE '76) finds the
Engineering School's emphasis on process similarly useful.
As senior vice president for the science and technology group
in manufacturing, King can't afford to be stymied by complexity.
When faced with a new challenge, his approach is straightforward:
"I listen, gather the data I need to understand the scope
of the problem, develop potential hypotheses, test them, and
take the most likely path forward." Such an analytical
approach, he points out, is equally useful when applied to
organizational as well as technical issues.
Many U.Va. graduates also cite the importance of being able
to take courses elsewhere at the University as critical to
their success in business. Communications expert Kettler took
courses in economics, foreign affairs, German, philosophy,
and
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sociology
and drew on the perspectives he gained to interact more effectively
with nonengineers worldwide. "This kind of experience
also helps you think more creatively about technical issues,"
he says.
Loria Yeadon (ECE '85), CEO of Honeywell Intellectual Properties,
believes the broad-based education that is the hallmark of
the Engineering School has helped her see engineering in context.
"In my humanities courses, I gained a sense of how technology
and life intersect," she says. "This is a critical
insight if you are to handle real-world projects successfully
and in a morally and ethically responsible way."
Yeadon, formerly the chief intellectual property litigation
counsel for Honeywell International and now team leader of
IP licensing and enforcement strategy for the company, also
credits the Engineering School for sharpening her communications
skills. "I make many presentations around the world,
often speaking before people with different legal, technical,
business, and cultural backgrounds," she says. "I
need to communicate clearly with them all in a way that builds
relationships and achieves Honeywell's objectives."
Leading
and Managing Others
As any U.Va. graduate will tell you, there is more to the
University experience than just the course work, important
as that is. The University places a premium on nurturing individual
initiative and leadership, two areas that are critical to
business success. Entrepreneur Eric Tumperi (ME '83) was active
in Trigon and served as managing and then executive
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editor
of Corks & Curls, the University yearbook. "I learned
quite early what was needed to recruit and manage a 200-person
staff and produce a 700-page yearbook under budget and on
schedule," he says.
Tumperi has put these skills to good use. As co-founder,
president and COO of Enterpulse, he developed an extremely
successful Internet-based trade show management system that
includes online registration, exhibitor directory, floor-plan
management, and e-commerce capabilities for exhibitors and
attendees. Currently, he is chairman and CEO of his second
start-up, AnyTransactions, which has developed a voice verification
system for probation offenders.
For Jay D. Miller (BME '87), the collegial atmosphere he
found at U.Va., paired with an outstanding technical education,
provided excellent preparation for his role as CEO of Vital
Images. This fast-growing biotech company produces enterprisewide
advanced visualization and analysis software solutions that
significantly increase the productivity of radiologists reading
CT, MR, and PET scans. At U.Va, Miller was impressed with
the importance of hiring people who work well together in
teams. "U.Va. is a very social environment," he
says. "I learned how much can be accomplished when people
work closely together."
Underpinning this all is the University's honor system. As
David Kettler points out, at a time when business ethics have
received considerable scrutiny, the tradition of honor that
students experience at U.Va. makes a real difference.
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