A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically broadcast on radio or television for the public good. PSAs can be a great way to advertise your event if your event meets certain conditions (i.e., is a fund raiser for a health or safety issue or will serve to communicate to attendees any message considered to be “helpful” to the public).

A PSA should be between 10 to 30 seconds long. Read it aloud to see how it flows, and if there are any difficult words, include a phonetic spelling in parethesis. Type PSAs in all caps, and send them to the public service announcer or radio stations of your choice. Lead time is three to four weeks. A list of local radio and TV stations can be found on the Contacts page.

SAMPLE: PUBLIC SERVICE ANNOUNCEMENT
ORGANIZATION NAME
CONTACT NAME and NUMBER

USE THROUGH NOVEMBER 31, 2006

:30 [Indicates that announcement runs for thirty seconds]

DID YOU KNOW THAT ANYTOWN’S IS NOW OPEN LATE ON THURSDAY NIGHTS? THANKS TO A $25,000 GRANT FROM THE FEDERAL INSTITUTE OF MUSEUM AND LIBRARY SERVICES, THE MUSEUM HAS EXTENDED ITS HOURS OF OPERATION. STOP BY SOON TO SEE THE NEW EXHIBITION ON NINETEENTH CENTURY FISHERMEN. CALL 505-555-1234, FOR MORE INFORMATION.

Web Announcements

Posters/flyers

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