Preparing a Budget

Preparing a budget that includes the estimated costs for every item on your “event needs” list will help you orchestrate a cost-effective event. Below, please find a budget example based on an actual event.

Sample Events Budget

Expenses:
Designer
$1,200
   
Ads, programs, event signs/posters
$60
   
Program
$60
   
Invitations
$600
   
Posters 2' x 3'
$35/each
   
Signs 2' x 3' on foam board
$65/each
   
Photography, 4 hours, includes CD of images
$600
   
Banner
$700
   
Mailing, Envelopes, postcards
$500-$800
   
Cville Ads
1/4 page (4.75" x 6.25"), color ad: $375
1/4 page, BW ad: $290
   
Hook Ads
1/4 page (4.75" x 6.25"), color ad: $385
1/4 page, BW ad: $285
   
Virginia Business Ads
1/3 page square ad central region (4 7/8" x 4 3/4") BW $1075
color $2380
   
Richmond Times Dispatch Ads
BW 3 3/4" x 4" M-W $920, Thurs-Sat $1000, Sunday $1216
BW 3 3/4" x 3" M-W $690, Thurs-Sat $750, Sunday $912
For one color added to the ad add $795 to the cost of the ad
   
Cavalier Daily Ads
Approx. $114 for a 5.5" x 5" ad
   
Daily Progress Ads
BW Mon-Sat 3.733" x 3" =$144, Sun=$153
BW Mon-Sat 3.733" x 4" =$192, Sun=$204
BW Mon-Sat 3.733" x 5" =$240, Sun=$255
For addition of one color to the ad, add $350 to the ad price.
For addition of two colors to the ad, add $525 to the ad price.
For full color ad, add $675 to ad price.


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