SEAS >> Marketing & Event Planning >> Placing Ads For Your Event

Advertising is a key consideration in event preparation. Ads can be used to alert and generate interest among a wider audience about an event and/or to increase attendance at the event.

You can place an ad by calling a publication and speaking with an account executive. Prices for a variety of ad sizes can usually be found on a publication’s Web site. You may find the following links helpful in gathering pricing information. Be sure to always mention that you are with the University of Virginia, however, as special discounts sometimes apply.

http://www.readthehook.com/advertising.html
http://media.gatewayva.com/cdp/rate-cards/retail_rate_card_2006.pdf
http://www.bestofc-ville.com/C_VILLE_06mediakit.pdf
http://www.cavalierdaily.com/advertising/rates.asp

In addition, a chart like the one shown below can be useful in keeping pricing, dimensions, contacts, run dates and other details organized.

Publication	Ad size	Ad price	Ad run date	Ad due date	Artwork format and submission
Daily Progress	3.733" x 3"	$235	Sun, Oct. 29 and Tues., Oct. 31	Oct. 25 by 5 p.m.	PDF should be submitted to Rachel Parsley at rparsley@dailyprogress.com
Cavalier Daily	5.5" x 8"	$192	Wed., Nov. 1	Fri., Oct 27	PDF should be sent to ads@cavalierdaily.com subject line should say ATTN: MICHELLE AND PRESTON
The Hook	4.75" x 6.25"	$185	Thurs., Oct 26	Mon. Oct. 23 by 5 p.m.	PDF should be sent to Anna Harrison at anna@readthehook.com
Cville Weekly	4.75" x 6.25"	$230	Tuesday, Oct. 31	Wed. Oct. 25	PDF should be sent to kim@c-ville.com and Ashley@c-ville.com