Preparing a Budget


Preparing a budget that includes the estimated costs for every item on your “event needs” list will help you orchestrate a cost-effective event. Below, please find a budget example based on an actual event.

Sample SEAS Budget

Note: See ads page for up to date costs for ads.

Expenses

Designer

$1,200

Ads, programs, event signs/posters

$60

Program

$60

Invitations

$600

Posters 2' x 3'

$35/each

Signs 2' x 3' on foam board

$65/each

Photography, 4 hours, includes CD of images

$600

Banner

$700

Mailing, Envelopes, postcards

$500-$800

Cville Ads

1/4 page (4.75" x 6.25"), color ad: $375
1/4 page, BW ad: $290

Hook Ads

1/4 page (4.75" x 6.25"), color ad: $385
1/4 page, BW ad: $285

Virginia Business Ads

1/3 page square ad central region (4 7/8" x 4 3/4") BW $1075
color $2380

Richmond Times Dispatch Ads

BW 3 3/4" x 4" M-W $920, Thurs-Sat $1000, Sunday $1216
BW 3 3/4" x 3" M-W $690, Thurs-Sat $750, Sunday $912
For one color added to the ad add $795 to the cost of the ad

Cavalier Daily Ads

Approx. $114 for a 5.5" x 5" ad

Daily Progress Ads

BW Mon-Sat 3.733" x 3" =$144, Sun=$153
BW Mon-Sat 3.733" x 4" =$192, Sun=$204
BW Mon-Sat 3.733" x 5" =$240, Sun=$255
For addition of one color to the ad, add $350 to the ad price.
For addition of two colors to the ad, add $525 to the ad price.
For full color ad, add $675 to ad price.