Placing Ads for Your Events
Advertising is a key consideration in event preparation. Ads can be used to generate awareness among a wider audience about an event and/or to increase attendance at the event.
You can place an ad by calling a publication and speaking with an account executive. Prices for a variety of ad sizes can usually be found on a publication’s Web site. You may find the following links helpful in gathering pricing information. Be sure to always mention that you are with the University of Virginia as special discounts usually apply.
http://www.readthehook.com/advertising.aspx
http://www2.dailyprogress.com/cdp/online/site_information/advertising/
http://archives.c-ville.com/pdf/C-VILLE_2009_MediaKit.pdf
http://www.cavalierdaily.com/advertise
In addition, a chart like the one shown below can be useful in keeping pricing, dimensions, contacts, run dates and other details organized. NOTE: This is just an example.
| Publication | Ad Size | Ad Price | Ad Run Date | Ad Due Date | Artwork Format & Submission |
|---|---|---|---|---|---|
| Daily Progress | 1/4 pg. color or B/W | $399 or $299 | Sun, Oct. 29 and Tues., Oct. 31 | Oct. 25 by 5 p.m. | PDF should be submitted to Rachel Parsley at rparsley@dailyprogress.com |
| Cavalier Daily | 1/4 pg. color or B/W | $602 or $252 | Wed., Nov. 1 | Fri., Oct 27 | PDF should be sent to ads@cavalierdaily.com |
| The Hook | 1/4 pg. color or B/W | $260 or $220 | Thurs., Oct 26 | Mon. Oct. 23 by 5 p.m. | PDF should be sent to Anna Harrison at anna@readthehook.com and Lyssa Cleary lyssa@readthehook.com |
| CVille Weekly | 1/4 pg. color or B/W | $305 or $220 | Tuesday, Oct. 31 | Wed. Oct. 25 | PDF should be sent to rachel@c-ville.com |
Sample Advertisement
Inventing America Ad (PDF)